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More companies are discovering that an über-connected workplace is not just about implementing a new set of tools — it is also about embracing a cultural shift to create an open environment where employees are encouraged to share, innovate and collaborate virtually.– Karie Willyerd & Jeanne C. Meister, HarvardBusiness.org

So what am I doing with all of this as a student?

Mostly, I’m doing my research, research and well, more research. I am in an EXCELLENT program in the Journalism department at WKU. They are doing the best that anyone could at teaching the latest and most relevant concepts of the digital age. However, with new tools developing daily, students need to be taking initiative in keeping up with the evolving web and technological advances (and if they are not, that just gives me the advantage…).

As I am rounding the corner to graduation, finding a job is always on my mind. As well all know, experience is golden, knowledge is power, and if you’ve got the heart, mindset, and skills – opportunities are endless. After many hours spent researching and emailing agencies, I am privileged to say that I will be able to work with the HBT Advertising Agency in Melbourne, Australia in the summer of 2010. I will be working closely with the creative staff, learning how to strategically develop creative elements of a brands image and advertisements. They also asked me what other aspects I would be interested in (which was mighty awesome of them!). Of course, I asked them about interactive digital media, social media, branding, and SEO.

Internship Goals:

  • Gain REAL WORLD experience – the classroom has been a great starting point, but getting out in the real world means applying what you know…and finding out what you NEED to know.
  • Gain creative, social media, and branding experience and skills
  • Strategy planning and delivery
  • Learn how to communicate professionally with clients (asking the right questions as we help aide them in their business efforts)
  • Add a couple of good designs to my portfolio & differentiate myself from the rest of the “Pod Generation”
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