Bonjour.Aloha.Hola.Hallo.Ni hao.Ciao.Dia dhuit.HELLO!

You could call me a Social Media guru. Brand enthusiast. Technology geek. Hi, I am Rachel, a Student of Advertising @ Western Kentucky University. Over the past few years I have been learning the ways of the mass communication world. In the classroom we’ve hit topics on the basics of advertising to researching, planning, and delivering ad campaigns to the evolution of digital media including what may be the best medium of advertising ever, SOCIAL MEDIA!

I have developed a deep passion for Branding & Social Media. As a young native to social networking sites, it is not difficult to grasp why companies integrated their brands deep into social networking sites. After all, with twitter having over 100 million users and facebook with over 400 million users, how could you afford to miss out on all of that potential traffic?

Web 2.0 has redefined the way B2C relationships work and operate. With careful planning from within a company or outsourced agencies, you can build a “mega” brand - a brand surrounded by consumer relationships and loyalty. SEO is an obvious and huge part of this planning process; without it, how would you be found. SEO is all about the “link-age” – to become noticed you must notice others. Reach out to others, make connections and write comments on their sites, blogs, and links. In return, people will be looking at your content, and if you’ve got the goods, they will promote you. It’s what we do now, we promote others content and idea…it’s the “link-age.”